|
LAVAZZA: A MULTIBRAND GROUP WITH A MORE THAN 120-YEAR HISTORY
Torino, 12 Aprile 2018
LAVAZZA:
KEY FIGURES
− Over 3,000 employees worldwide
− €2 billion turnover (2017 Financial Statements)
− 6 production
plants,
which
include:
3 in Italy
(Torino,
Gattinara
and Pozzilli),
the Carte
Noire
plant
in La
-
vérune,
France
and two hubs
(one
in Brazil
and a second
one in India,
which
serve
the local
markets)
− Operates in over 90 countries through 11 subsidiaries and a wide network of distributors
− More than 63% of revenues generated from markets outside of Italy (2017 Financial Statements)
− 27 billion cups of Lavazza coffee drunk yearly worldwide
− Lavazza
was included
in the Reputation
Institute’s
Global
RepTrak®
2018
as one of the top 100 brands
in
the world
A MULTIBRAND GROUP
In recent
years,
the Lavazza
Group
has embarked
upon
a process
of international
development
aimed
at
reinforcing
its independence
and
ability
to compete
at the global
level.
Specifically,
the company
has completed
some
important
transactions:
Merrild
,
a leading
brand
in the retail
segment
in Denmark
and the Baltic
countries,
joined
the Lavazza
Group
in 2015.
In the same
year,
the Group
also acquired
the distribution
business
for Lavazza
products
from
its local
partner
in Australia,
establishing
a new
subsidiary
in Melbourne.
On February
29
th
, 2016,
Carte Noir
e
became
part
of the Lavazza
Group,
adding
industrial
capabilities
to the
company
with
the Carte
Noire
production
site in Lavérune,
located
in the Occitanie/Languedoc-Roussillon
Midi-Pyrénées
region.
This
important
transaction
allowed
Lavazza
to take
a strategic
leadership
position
in France;
one of the top five coffee
markets
in the world
and now
the company’s
number
two market.
The
success
of the two companies’
integration
was driven
by common
values
and history,
shared
expertise
and
a synergistic
approach
to innovation,
in addition
to highly
complementary
market
positioning,
distribution
channels
and key clients.
In line with
the company’s
globalization
and
premium
positioning
strategy,
the Lavazza
Group
acquired
Kicking Horse Coffee
on May
24th,
2017.
The Canadian
chain
is a leader
in organic
and fair-trade
coffee
in the North
American
market.
The transaction
enabled
Lavazza
to purchase
80%
of the company’s
capital.
Finally,
to further
reinforce
its strength
in distribution,
Lavazza
in
2017
acquired
France’s Espresso Ser
-
vice Proximité
,
a key to market
Lavazza
capsule
and
machine
espresso
coffee
systems,
particularly
for
the OCS
(Office
Coffee
Service)
sector.
During
the same
year,
Lavazza
subsequently
acquired
the Italian
firm
NIMS,
which
specializes
in door-to-door
distribution
and sale
of coffee
pods
and machines
GOVERNANCE
In order
to rise to the challenges
posed
by globalization,
Lavazza
has tasked
a management
team
with
im
-
plementing
growth
and
development
strategies,
backed
by a solid
family-ownership
leadership,
with
the
objective
to ensure
value
and growth
in the medium-to-long
term.
Today,
the third
and fourth
generations
of the Lavazza
family
are at the helm
of the Group.
In recent
years,
it
was unanimously
decided
that
the family
should
be solely
shareholders,
keeping
a strategic
role in leading
and coordinating
the company
with
the top management.
Alberto
Lavazza
is the Chairman
of
Lavazza’s Board of Directors
.
The Board
of Directors
is also composed
of the Vice
Chairmen
Giuseppe
and Marco
Lavazza,
the CEO
Antonio
Baravalle
and the Directors
Francesca
Lavazza,
Antonella
Lavazza,
Manuela
Lavazza,
Pietro
Boroli,
Gabriele
Galateri
di Genola,
Robert
Kunze-Conce
-
witz
and Antonio
Marcegaglia.
HISTORY
It was Luigi
Lavazza
who,
more than 120 years ago
in his grocery
shop
in Turin,
invented
the concept
of
blending:
the art of combining
different
coffee
varieties
and origins,
a characteristic
that
distinguishes
all
of Lavazza
products
to this day.
In the early
decades
of the 20th
century,
Lavazza
was the first company
to
locally
distribute
coffee
in sealed
bags
bearing
its logo.
Subsequently,
the company
launched
its first vacuum
tin in Italy
in 1946
and its first flexible
vacuum
brick
pack
in 1972.
In the same
year,
Lavazza
entered
the portioned
coffee
market,
thus
becoming
the first Italian
company
to
produce
and
market
capsule-based
espresso
systems.
Thanks
to ongoing
collaborations
with
an interna
-
tional
network
of universities
and scientific
institutes,
Lavazza
now
has different
platforms
in this segment:
A Modo Mio
,
specifically
dedicated
to the home
market,
and
Espresso Point
,
BLUE
and Firma
for away-from-
home
consumption
(offices
and public
spaces).
This path
of innovation
has always
been
closely
linked
to research,
positioning
the company
as an incubator
of game-changing
ideas:
from
inventing
the art of the blend,
to the coffee
vacuum-pack,
to being
the first to
portion
instant
coffee
in Italy,
to creating
a compostable
capsule
with
Mater
-Bi
®
, all the way
through
to the
creation
of the ISSpresso
machine
which
was developed
alongside
the Italian
aerospace
engineering
com
-
pany
Argotec
(in public-private
partnership
with
the Italian
Space
Agency).
In 1979,
its constant
passion
for quality
led the Company
to found
the Luigi
Lavazza
Center
for Coffee
Stud
-
ies and Research:
a place
to analyze
and research
all aspects
related
to espresso
and the its development
throughout
Italy.
This
concept
then
evolved
into
the Lavazza
Training
Center,
an international
network
of
over
50 coffee
schools
throughout
the world,
where
30,000
people
are trained
each
year.
Continuous
innovation
is also
essential
for investments
in the industrial
area,
which
in recent
years
have
made
the Group
more
efficient,
flexible
and faster
in responding
to a constantly-evolving
market.
With
the
acquisition
of Carte
Noire,
the Lavérune
plant
in France
entered
into Lavazza
Group’s
industrial
system
and
today
constitutes
one of the plants
where
Lavazza
products
are made,
alongside
Settimo
Torinese,
Gattinara
and Pozzilli
in Italy
LAVAZZA TODAY
A global
family
company
with
Italian
roots,
it is now
in its fourth
generation
of family
leadership.
Lavazza
is
driven
by more
than
120 years
of tradition
and history,
combining
a desire
to bring
its authentic
coffee
ex
-
perience
around
the globe
with
a strong
commitment
to innovation,
research
and sustainability.
All with
the
overall
goal
of ensuring
future
growth
and reconfirming
the company’s
position
as a leading
global
player
in
the industry,
without
compromising
on the premium
quality
of its products.
Lavazza
is the official
coffee
of the four
Grand
Slam
tournaments
(Australian
Open,
Roland
Garros,
Wimble
-
don e US Open).
The world
of coffee
and great
sport
share
values
such
as tradition,
rituality,
international
appeal
and social
interaction.
Moreover,
as of 2016
Lavazza
has been
collaborating
with
Andre Agassi
,
one
of the greatest
champions
of all time.
In fact,
he has been
ranked
world
number
one six times,
has won
an
Olympic
gold
medal
and is one of the few athletes
to conquer
a “Golden
Slam”
(four
Grand
Slams
and an
Olympic
Gold
medal).
Lavazza
has always
been
committed
to promoting
the arts
and
culture.
From
the first steps
made
in the
revolutionary
campaign
created
by undisputed
Italian
advertising
genius
Armando
Testa,
to the celebration
of artistic
creativity
through
the annual
Calendar
project,
Lavazza
has always
stood
apart
as a pioneer
of the
visual
arts.
From
photography
to design,
by way
of advertising
graphics,
today
Lavazza
partners
with
major
interna
-
tional
museums,
including
the New
York
Guggenheim
Museum
(USA),
the Peggy
Guggenheim
Collection
Museum
(Venice),
the Venice
Civic
Museums
and the State
Hermitage
Museum
in Saint
Petersburg
(Russia).
Foto Mario Sofia
|
